Molson Coors Brewing Company

MDA currently provides marketing fulfilment and procurement solutions for a range of brands owned/ managed by Molson Coors Brewing Company, including Carling, Grolsch, Coors Light, Cobra, Singha, Worthington's and many more.

Molson Coors Marketing Operations Manager said of the relationship with MDA:

"Having worked with a Fulfilment specialist to provide branded point of sale materials for our customers for many years, MDA approached  us and made a compelling case for the added value they could bring in systems, service, management information and a cultural fit that would constantly challenge the existing ways of working and drive best practice.

To enable this, we agreed to the move subject to the assurances that MDA would affect a seamless transition and, in the early months, deliver an absolute replication of existing services to our stakeholders, all of which would happen during one of our busiest promotional periods ever.

MDA took full responsibility for the transition communicating regularly with all of the relevant stakeholders, including the incumbent supplier, mapping every aspect of what the requirement would be and looking to enable their system to capture information from the beginning that would deliver meaningful business changing information post go live.

The impact of this change was barely noticed within our business at the time of implementation, despite the sheer scale of change with over 4,000 pallets of stock moves, and has subsequently led to a number of initiatives which have modeled a new way of working in this area and have delivered very tangible service and cost benefits."

(February 2012)