Ideas to implementation

MDA brings your marketing plans to life through a unique and intelligent supply chain process we call i2i (ideas to implementation)

Benefits of i2i

i2i is our powerful approach to unlocking value and advantage in the procurement and fulfilment of your promotional merchandise and marketing POS in one streamed process.

Our i2i clients such as Gala Coral Group, Molson Coors and Greene King activate the full supply chain process for:

  1. Better use of working capital
  2. Increased marketing agility
  3. Reduced fulfilment costs
  4. Reduced stock / storage costs
  5. Reduced sourcing costs
  6. Reduced stock obsolescence
  7. Improved access to innovation
  8. Dedicated supply management team

Through intelligent application and a thorough understanding of the entire end-to-end marketing supply chain, MDA are uniquely able to realise these benefits.

Further information

Contact us if you would like further details on how i2i can benefit your brands.

Involve us early on in your brand planning and you'll really see the value

Get in touch

Our clients say... 

"Our relationship with MDA is so strong because they have quickly become an integrated part of our marketing programme."

Molson Coors